Creative and Branding Officer

The Creative & Branding Officer is responsible for developing, managing, and maintaining BESL’s visual identity across digital and physical platforms.

The role is responsible for creating high-quality graphic, video, photographic, and other multimedia content that communicates the BESL brand effectively, supports marketing and student recruitment activities, promotes events and institutional partnerships, and ensures consistency across all brand touchpoints.

The Officer will work closely with the Marketing and Business Development teams to translate business and campaign objectives into compelling creative content and professional brand experiences.

Duties

Designing and Developing Creatives

1. Develop creative concepts and designs for BESL's marketing and promotional activities.
2. Design social media graphics, digital advertisements, flyers, brochures, posters, presentations, newsletters, certificates, invitations, and other communication materials.
3. Develop print-ready artwork for pull-up banners, backdrops, brochures, handouts, branded T-shirts, caps, souvenirs, and promotional merchandise.
4. Create social media templates and advertising creatives suitable for platforms including Instagram, Facebook, LinkedIn, TikTok, X, and WhatsApp.
5. Develop creative materials for student recruitment campaigns, university promotions, application deadlines, events, fairs, and institutional engagements.

Photography and Videography

1. Capture photographs and video content during BESL events, school visits, fairs, institutional visits, staff activities, and other relevant engagements.
2. Edit photographs and videos for social media, marketing campaigns, corporate communication, and documentation.
3. Incorporate appropriate brand elements such as logos, lower thirds, captions, call-to-action screens, and other visual elements into video content.
4. Produce short promotional videos, event highlights, interviews, testimonials, and other multimedia content.
5. Ensure appropriate file formats, quality, aspect ratios, and resolutions are used for different platforms.
6. Organise and archive photographs, videos, and other multimedia assets for future use.

Brand Management

1. Maintain consistency in the use of the BESL logo, colours, fonts, imagery, messaging, and other brand elements.
2. Ensure that all internal and external creative materials comply with approved BESL brand standards.
3. Review creative materials before publication or production to identify errors and ensure brand consistency.
4. Identify opportunities to strengthen BESL's visual identity and overall brand presentation.

1. Conduct rapid usability tests, gather feedback, and iterate on designs to improve conversion rates.