MARKETING INFLUENCE & EXECUTIVE COMMUNICATION MASTERCLASS

Marketing Influence & Executive Communication Masterclass

How To Present Marketing Results, Win Executive Buy-In & Influence

Strategic Decisions

Great marketing ideas fail when they are poorly communicated. Many marketers can run campaigns, create content, manage ads, and generate leads; but struggle to present results, defend budgets, and communicate marketing value to leadership.

This one-day executive workshop teaches marketers how to think like business leaders, communicate with confidence, and position marketing as a driver of growth.

Who Should Attend?

• Marketing Officers & Executives

• Marketing Managers

• Digital Marketers

• Brand Managers

• Communication Officers

• Business Development Managers

• Agency Account Managers

• Startup Founders

• Product & Customer Experience Managers

What You Will Learn

• Create executive-ready marketing reports

• Translate marketing metrics into business impact

• Build persuasive business cases

• Defend marketing budgets confidently

• Present campaign performance to leadership

• Handle executive questions on ROI and results

• Influence decision-makers

• Communicate effectively with CEOs and boards

Course Modules

• Understanding the Executive Mindset: Focus on revenue, growth, profitability, and customer impact.

• Building Executive Dashboards: Move beyond vanity metrics.

• Executive Storytelling: Turn data into compelling business narratives.

• Persuasion & Influence: Gain support for marketing initiatives.

• Budget Approval: Build stronger investment cases.

• Executive Presentation Skills: Develop confidence and leadership presence.

Practical Experience

Participants will complete an Executive Boardroom Simulation by analyzing marketing performance, building dashboards, presenting recommendations, and defending strategies before a leadership panel.

You Receive:

• Executive Reporting Templates

• CEO Summary Template

• Board Presentation Template

• Marketing Performance Reports

• Budget Approval Deck

• AI Prompt Library

Certification:

Applyd Academy Certified Executive Marketing Communicator (AEMC)

Investment:

In-Person: GHS 1,500

Online: GHS 1,200

Includes certificate, templates, toolkit, and practical resources.

Stop reporting marketing activities. Start communicating marketing impact and become the marketer who earns a seat at the executive table.